Mastercard Incorporated
Systems and methods for determining customer traffic data

Abstract:

A method and device for analyzing customer traffic data at a merchant location are provided. The method may include transmitting pings within a coverage area of a wireless network provided by the merchant computer, receiving ping responses from one or more customer devices corresponding to one or more customers located within the coverage area of the wireless network provided by the merchant computer, extracting a unique device identifier from each received ping response over a period of time, each of the unique device identifiers identifying a different customer device that transmitted the ping response, estimating an amount of customer traffic at the merchant location, over the period of time, based on the unique device identifiers extracted during the period of time, and outputting an indication of the estimated amount of customer activity at the merchant location over the period of time.