Mastercard Incorporated
Method and system for consumer purchase using physiological change monitoring

Abstract:

A method for product identification based on physiological response includes: displaying a plurality of display screens over a period of time, wherein at least one display screen includes one or more displayed products; storing a display time for each displayed product corresponding to a time of the period of time at which the displayed product and the respective display screen is displayed on the display device; receiving a plurality of physiological measurements over the period of time for a first physiological function of a user of the computing device; detecting a change in the first physiological function based on the plurality of physiological measurements and a change time for the detected change; identifying a specific displayed product based on a correspondence between the respective display time and the detected change time; and transmitting product data associated with the specific displayed product.