Mastercard Incorporated
Method and system to purchase from posts in social media sues

Abstract:

A method for shopping from a social media site using a direct buy link comprises electronically storing a plurality of account profiles and receiving a data message electronically transmitted via a communication network. The method may query a social media database for an account profile associated with the consumer identifier and the PIN. The method may display a plurality of direct buy links associated with a plurality of products for purchase, wherein at least one of the direct buy links is a modified direct buy link. The method may receive a data message electronically transmitted via the communication network and display the modified direct buy link comprising the personal data corresponding to the product, a purchase data, and payment preference information. The method may transmit confirmation of payment and the modified direct buy link associated with the purchased product to the consumer device.