Mastercard Incorporated
CONTENT COMMUNICATIONS SYSTEM WITH CONVERSATION-TO-TOPIC MICROTREND MAPPING

Abstract:

An artificial intelligence (AI)-based content communications system leverages microtrends identified from conversations in real-time to support targeted content mapped to the identified microtrends. The communications system receives conversation information of participants, including text of conversation, timestamp, and, optionally, geographical information, from a listening service authorized to capture the conversation information; determines one or more topic microtrends having above-threshold activity; retrieves content with tags having generated keywords associated with a corresponding topic microtrend; and generates a message comprising the content and, optionally, a topic microtrend dashboard to provide to an identified contact associated with the topic microtrend. In some cases, the content is directly pushed to a social media handle associated with the content.