Meta Platforms, Inc.
Analyzing tracking requests generated by client devices based on metadata describing web page of a third party website

Abstract:

An online system receives tracking requests from client devices interacting with a website. The online system analyzes user interactions with websites using the tracking requests. The online system identifies missing parameters in the tracking requests and predicts values of the missing parameters. The online system may also identify parameters that are populated incorrectly and predicts their correct values. The online system uses the predicted parameter values for generating reports describing user interactions with the website. The online system predicts the values of the missing parameters based on metadata extracted from previous tracking requests received from client devices and also via web crawling of websites. The online system generates accurate reports based on the predicted parameters values.