Meta Platforms, Inc.
Notification targeting

Abstract:

In one embodiment, a method includes receiving a number of notifications of activity relevant to a user. Each notification has an associated type. The method also includes calculating an interest of each activity to the user based at least in part on the type of each notification; ranking the notifications based at least in part on the calculated interest; and sending one or more of the notifications to the user. Each of the sent notifications has a ranking higher than a pre-determined threshold ranking.