Meta Platforms, Inc.
Delivering content promoting a web page to users of an online system

Abstract:

An online system maintains a web page associated with one or more page administrators. The online system trains a machine learning model to determine a likelihood of a page administrator account accepting a request for the online system to present content about the web page to other users of the online system. The model uses features extracted from data about the page administrator accounts on the online system, the page administrator interactions with the online system, and the web page. The online system selects one or more page administrator accounts and sends them requests based on the determined likelihood scores. The online system delivers content associated with the web page to users of the online system based on a response to the request.