Meta Platforms, Inc.
Advertisements for applications on an online social network

Abstract:

In one embodiment, a method includes detecting, for each of a plurality of third-party applications corresponding to a respective plurality of pages associated with an online social network, one or more interactions with the page corresponding to the third-party application by one or more first users of the online social network, wherein each of the one or more first users are connected on the online social network to a second user of the online social network. The method also includes calculating, for each of the plurality of third-party applications, a value representing a social relevance of the third-party application based on the number of interactions with the page corresponding to the third-party application by the one or more first users. The method also includes selecting one of the plurality of third-party applications based on its calculated social relevance value. The method also includes sending, to a client device of the second user, an advertisement for the selected third-party application.