Meta Platforms, Inc.
Identifying products purchased by an online system user via a third-party system to a content publishing user of the online system associated with the products

Abstract:

An online system receives information from a third-party system identifying products offered by the third-party system and content publishing users associated with each product. The online system identifies products associated with a specific content publishing user to the specific content publishing user and receives a content item from the specific publishing user including a link to the third-party system. After presenting the content item to a user, the online system receives information from a tracking mechanism included in content maintained by the third-party system if the user interacts with the third-party system after being presented with the content item. Based on information from the tracking mechanism identifying products associated with the specific content publishing user, the online system may modify subsequent presentation of content items associated with the specific content publishing user.