Meta Platforms, Inc.
Prediction of content distribution statistics using a model simulating a content distribution program for a specified set of users over a time period

Abstract:

An online system generates, based on previously recorded content presentations, user value distributions for users of the online system. The online system also receives third party specifications from a third party system. Using this information, the online system generates a simulation for presenting content to users of the online system based on the third party specifications. For each iteration of the simulation, the online system randomly selects a user of the online system matching specifications, accesses the user value distribution for the randomly selected user, computes a selection probability of a successful content presentation to the randomly selected user, and simulates a content transmission based on the selection probability. The results of the simulation are reported to the third party system.