Meta Platforms, Inc.
Optimizing value of content items delivered for a content provider

Abstract:

An online system receives content items from content providers and delivers the content items to client devices of users. The online system receives a weight associated with an item described in the content item. The online system determines a rate at which a content item is delivered to users based on the received weight associated with the item and a rate at which users interact with the content item. The online system delivers the content item to users at the rate determined based on the received weight and the rate at which users interact with the content item. The online system may periodically adjust the rate of delivery of the content item based on the rate at which users interact with the content item.