Meta Platforms, Inc.
Managing distribution of content items including URLs to external websites

Abstract:

An online system determines a quality of content provided by third party systems for distribution to users. The online system analyzes URL's posted within the online system by content providers to determine the quality of content of the webpages obtained by accessing the URLs. For each URL, the online system receives an original markup language document and a copy of the markup document obtained by applying a content filter. The online system extracts features from both markup language documents. The online system provides the extracted features to a machine learning based model to generate a content quality score. The online system categorizes the URL as having high quality content or low quality content. The online system restricts distribution of content items including URLs to websites with low quality content.