Meta Platforms, Inc.
Systems and methods for determining television consumption behavior

Abstract:

In one embodiment, a method includes determining television content that a particular user is currently watching on a television. The method further includes determining, using one or more of a plurality of sensors, an attention level for the particular user. The attention level indicates an amount of attention paid by the particular user to the television content on the television. The method further includes determining, using one or more of the plurality of sensors, demographic information for the particular user. The method further includes storing the determined demographic information for the particular user and the particular user's attention level for the television content in the storage media.