Meta Platforms, Inc.
Interest prediction for unresolved users in an online system

Abstract:

Disclosed is an online system that infers interests of unresolved users for whom the interests are not known. The online system determines certain features about the unresolved users, but does not have certain information about the users themselves (e.g., their interests), so instead infers these attributes based on the features of the user. The online system provides the features as input to a classifier trained to predict a particular interest, and the classifier outputs a prediction of whether the user has the corresponding interest. In one embodiment, the online system trains a classifier for various interest values by forming training sets for the interests using the features for users who are logged into the online system and hence have known interests.