Meta Platforms, Inc.
Geographical catchment data for electronic displays

Abstract:

An online system customizes content items using navigation information of users and geographical catchment areas. In an embodiments, the online system receives first sensor data indicating that a client device of a user is at a first geographical area and second sensor data indicating that the client device is at a second geographical area. The online system identifies an electronic display located at point of interest within the second geographical area and transmits navigation information to the electronic display for presentation, where the navigation information is generated based on the sensor data. The online system receives a request, from the electronic display, to provide a content item to a client device and transmits the content item to the client device.