Meta Platforms, Inc.
Pausing sponsored content items when transitioning

Abstract:

In one embodiment, a method includes displaying a feed of an online social network on a client computing device of a user, the feed comprising a plurality of media items; receiving a first indication the user is viewing a first media item, wherein the first media item is located at a first location in the feed; sending a first sponsored content item for playing at the first location; receiving a second indication the user is transitioning from the first location to a second location in the feed; and pausing the first sponsored content item from playing in response to receiving the second indication.