Meta Platforms, Inc.
Temporal clustering of social networking content

Abstract:

The present disclosure is directed towards systems and methods for efficiently identifying periodic trends of user-defined annotations among users of a social networking system. For example, systems and methods described herein involve grouping a set of digital content items into subsets of digital content items and performing one or more iterations of a clustering algorithm on the grouped set of digital content items to identify one or more temporal clusters of the user-defined annotation. Additionally, the systems and methods described herein involve performing one or more additional iterations of the clustering algorithm on one or more reduced sets of digital content items to identify one or more additional temporal clusters of the user-defined annotation. Further, the systems and methods involve determining that the user-defined annotation is periodic based on a time period between identified temporal clusters.