Meta Platforms, Inc.
Selecting content for presentation to an online system user based on categories associated with content items

Abstract:

An online system monitors actions performed by users of the online system in association with being presented with content items that are associated with various categories. A histogram may be generated to describe a pattern of an action previously performed by a user in response to being presented with content items associated with a category. The online system trains a model to predict a likelihood that the user will perform the action in response to being presented with a content item associated with the category based on the pattern of the action previously performed by the user and information describing one or more recent performances of the action by the user with a content item associated with the category. The predicted likelihood may be included in a content selection process that selects one or more content items for presentation to the user.