Meta Platforms, Inc.
Accounting for long-term user interaction with an application in selection of content associated with the application by an online system

Abstract:

An online system generates one or more models that determine a likelihood of a user interacting with an application over a particular time interval after installing the application. To generate the one or more models, the online system obtains information describing a user's interaction with the application that occurred greater than a threshold time period prior to a time for which user interaction with the application is to be determined. Example user interactions with the application include: usage of the application, numbers of particular interactions with the application, an amount of compensation the application receives from the user, interactions with other users of the application via the application, and any other suitable interactions. Various engagement metrics may be predicted by the one or more models such as an amount of time spent using the application, particular actions taken in the application, and revenue generated by the user in the application.