Meta Platforms, Inc.
Analyzing tracking requests generated by client devices based on attributes describing items

Abstract:

An online system receives tracking requests from client devices interacting with a web page to analyze user interactions with the web page. The online system extracts parameters from tracking requests such as a uniform resource locator (URL) associated with the web page that generated the tracking request and/or data tokens describing keywords within the URL. The online system may extract parameters by crawling web pages that generate tracking requests. The online system may compare extracted parameters to a taxonomy of categories maintained by the online system to determine a category describing the item displayed on the web page. The online system determines a category describing the item via an item catalog maintained by the online system comprised of previously determined categories for various items. The online system uses the determined categories, attributes, and temporal relevance scores to direct content to users.