Meta Platforms, Inc.
Ranking of news feeds of content including consideration of specific content clicks by users

Abstract:

An online system, such as a social networking system, monitors user interactions with news feed stories of the social networking system and divides the user interactions into non-content clicks and content clicks. The non-content clicks indicate a user's interest in news feed stories based on user actions such as comments on, likes, shares, and hides the news feed stories. The content clicks indicate a user's interest in news feed stories based on user actions on different specific portions of multimedia content (e.g., videos) in the news feed stories such as playing, fast forwarding. The social networking system trains a model based on the monitored user interactions with news feed stories and uses the trained model to rank news feed stories for presentation to a user. The ranks of news feed stories for a user are determined based on a likelihood that the user would find the story interesting.