Meta Platforms, Inc.
Tracking post viewership

Abstract:

In one embodiment, a method includes identifying one or more first users of a social-networking system associated with one or more content objects not previously viewed by a second user. The identification is based at least in part on an affinity of the second user for the first users and the first users are connected to the second user on a social graph. The method also includes providing, for display on a client device of the second user, information indicating that one or more of the identified first users has content objects not previously viewed by the second user; receiving an input selecting one of the identified first users; and providing, for display on the client device, an online page comprising content associated with the selected first user that incorporates one or more of the content objects not previously viewed by the second user.