Meta Platforms, Inc.
Systems and methods for generating and processing action-based links

Abstract:

Systems, methods, and non-transitory computer-readable media can receive an action-based link associated with an action and a user. A set of metadata associated with the action-based link is received. An action-based link preview is generated based on the set of metadata, wherein the action-based link preview comprises the action-based link and a call to action object associated with the action.