Meta Platforms, Inc.
Targeted content during media downtimes

Abstract:

In particular embodiments, a method includes identifying a particular show being viewed on a first display device by a user and determining that a commercial break occurs within the particular show being viewed on the first display device. The method further includes determining a second display device associated with the user and providing targeted content for display on the second display device during the commercial break that is being displayed on the first display device. The targeted content includes content that is related to the particular show in which the commercial break occurs.