Meta Platforms, Inc.
Determining explicit and implicit user biases for search results on online social networks

Abstract:

In one embodiment, a method includes receiving a query input, parsing the query input to identify one or more n-grams, determining a search bias of the first user with respect to the query input, the search bias being determined based on an explicit bias and an implicit bias of the first user, wherein the explicit bias is based on an analysis of the entities associated with the online social networking matching n-grams in the query input, and wherein the implicit bias is based on an analysis of user-profile information of a plurality of second users sharing one or more user attributes with the first user, identifying content objects matching the query input based at least in part on the search bias of the first user, and sending instructions for presenting a search-results interface comprising references to the identified content objects.