Meta Platforms, Inc.
Classifying online system users based on their propensity to adopt innovations in a subject area

Abstract:

An online system classifies users based on their propensity to adopt one or more innovations in a subject area. To classify the users, the online system maintains information associated with one or more actions performed by the user and content provided by the user, with actions and the content associated with adopting one or more innovations in the subject area. The online system determines a score for a pairing of the user and the subject area based on the maintained one or more actions and/or the content associated with adopting the one or more innovations in the subject area. Based on the determined score, the online system determines an innovation adoption label for the user that represents a propensity of the user to adopt one or more innovations in the subject area.