Meta Platforms, Inc.
Analyzing tracking requests generated by client devices based on metadata describing web page of a third party website

Abstract:

An online system receives tracking requests from client devices interacting with a website. The online system analyzes user interactions with websites using the tracking requests. The online system predicts an accurate label for the web page that caused the tracking request to be generated. The online system uses the accurate label for generating reports describing user interactions with the website. The online system predicts the label of a web page received by the client device based on metadata extracted from markup language documents by the client device and provided to the online system via tracking requests. Examples of metadata extracted from markup language documents include labels and description of widgets in the web page that triggered the tracking request from the client device. The online system generates reports describing the quality of the tracking requests.