Meta Platforms, Inc.
Suggesting search results to users before receiving any search query from the users

Abstract:

In one embodiment, a method includes compiling one or more references to content items based on information known about a user stored in one or more object stores of a social-networking system. Each reference is associated with one or more call-to-action elements applicable to the content item associated with the reference. The call-to-action elements are selectable by the user to initiate the execution of an action modifying the related content item on the social-networking system. Modifying the related content item may include modifying metadata associated with the content item in one or more object stores of the social-networking system. The method includes sending, to a client device of the user after the user accesses a tool provided by the social-networking system, the references with their associated call-to-action elements for presentation to the user. The call-to-action elements are presented to the user in proximity to their associated references.