Meta Platforms, Inc.
Estimating radius of a target area for serving an advertisement

Abstract:

An online system provides a local reach advertisement create flow that determines an estimated radius of a target area for serving an ad to optimize local awareness of the ad based on the advertiser's ad campaign goals. The ad create flow receives location information about an ad target location identified by or associated with the advertiser, and information describing the ad campaign associated with the advertiser. Using the advertising information and population density information associated with the ad target location, the online system selects a target area for serving the ad to reach an estimated number of online system users based on the ad budget and provides an indication of the selected region and the estimated ad reach to the advertiser.