Meta Platforms, Inc.
Sponsored stories in notifications

Abstract:

Particular embodiments receive a request from a user of the social networking system to view notifications. One or more notifications for the user may be assessed based on advertisement criteria for target social actions. Advertisements and corresponding criteria may be provided by a third party. Relevance scores may be determined for at least one of the one or more advertisements with respect to the user. At least one advertisement may be selected for delivery to the user in a notification interface. Advertisement(s) may be selected when corresponding relevance score(s) exceed a pre-determined threshold score. Finally, the selected at least one advertisement may be provided to a notification controller for delivery to the user.