Meta Platforms, Inc.
Systems and methods for estimating user attention

Abstract:

Techniques for estimating user attention on a website or application are provided. First activity data for a first user of a website or an application may be identified. The first activity data may indicate activities of the first user on the website or the application. A first predetermined period of inactivity may be detected in the first activity data. A response triggering event may be initiated after the first predetermined period of inactivity. An indication of a user response to the response triggering event may be monitored for. Whether the first user is passively present on the website or the application may be determined based on the monitoring for the indication of the user response.