Meta Platforms, Inc.
Modifying presentation of content items on a page of content maintained by an online system in response to user interactions with content via a third party system

Abstract:

An online system provides a user-generated media platform that enables the gamification of content generated on the site. The online system maintains a page of content including content items and a link to a third party system that is external to the online system. When the user selects the link, the user is directed to the third party system with which the user interacts to complete tasks. When the third party system determines one or more conditions are satisfied based on the user interactions with content from the third party system, the third party system updates the page of content maintained by the online system. For example, the third party system provides additional content items to the online system for display via the page of content or unlocks content items stored by the online system for presentation by the page of content.