Meta Platforms, Inc.
Automatically modifying a disrupted pacing plan for a digital content distribution campaign

Abstract:

The present disclosure is directed toward systems, computer-readable media, and methods that automatically modify a pacing plan for a digital content distribution campaign, which provides digital content to client computing devices based on the pacing plan. For instance, the systems disclosed herein can automatically detect when a service error causes a digital content distribution campaign to deviate from the pacing plan. In response, the disclosed systems can generate a new pacing plan based on the actual allocated budget at the conclusion of the service error. In particular, the disclosed systems can generate a new pacing plan that enables the digital content distribution campaign to efficiently maximize the remaining resources allocated to the digital content distribution campaign.