Meta Platforms, Inc.
Inline expansion of maps in content items

Abstract:

A client device receives advertisement content associated with an entity having a physical location and one or more instructions that, when executed, present information identifying the physical location. The client device displays an ad unit including the received advertisement content and a link associated with the instructions to present the information identifying the physical location. If a user selects the link, the client device presents information identifying the physical location, such as a map, within the ad unit. Additional instruction may be included in the advertisement that, when executed by the client device, execute an application installed on the client device to provide directions to the physical location.