Meta Platforms, Inc.
Generating catalog-item recommendations based on social graph data

Abstract:

In one embodiment, a method includes accessing a social graph maintained by an online social network, the social graph including nodes and edges connecting the nodes, each edge representing a relationship between two of the nodes. The method also includes receiving an indication that a first user of the online social network has interacted with a content object posted by a second user of the online social network, wherein the content object is associated with a first entity. The method also includes accessing user data associated with the first user and entity data associated with the first entity. In response to receiving the indication, the method identifies one or more prompts based on the user data and the entity data. Finally, at least one of the prompts is sent to a client device of the first user for display.