Meta Platforms, Inc.
Systems and methods for reducing virality of content from domains with questionable reputation in a social networking system

Abstract:

Systems and methods are disclosed herein for receiving, by a social networking system, from a domain, a request to publish a content item. The social networking system publishes the content item and receives a request to reshare the content item from a user. The social networking system responsively determines a reputability score for the domain based on a number of other domains that point to the domain in the context of the social network interface, and determines whether the reputability score exceeds a threshold score. If the reputability score exceeds the threshold, the social networking system publishes the content item using a default ranking. Otherwise, the content item is published using a discounted ranking derived from taking a discount from the default ranking such that the content item is ranked lower relative to other content items than it would have been if the default ranking had been used.