Meta Platforms, Inc.
Joint modeling of user and content feature vector data based on third party source data

Abstract:

An online system generates content feature entries, with each content feature entry describing a content item from a third party system. The online system generates user feature entries, each user feature entry describing a user. The online system generates a combination score for a target user and a selected content item by computing a combination of the content feature entries associated with the selected content item and the user feature entries associated with the target user using a combining function. The combination score indicates an estimated increase in value for the third party system when the target user is presented with the selected content item. The online system selects content items to transmit to a client device of a target user of the online system for presentation to the target user based on the combination score for the content items and the target user.