Meta Platforms, Inc.
RECOMMENDING THAT AN ENTITY IN AN ONLINE SYSTEM CREATE CONTENT DESCRIBING AN ITEM ASSOCIATED WITH A TOPIC HAVING AT LEAST A THRESHOLD VALUE OF A PERFORMANCE METRIC AND TO ADD A TAG DESCRIBING THE ITEM TO THE CONTENT

Abstract:

An online system accesses a model trained based on a topic associated with a set of content items and the content of the set of content items. The online system applies the model to predict a probability that each of multiple content items is associated with the topic based on its content and identifies (a) content item(s) associated with at least a threshold probability. The online system retrieves information describing user engagement with the identified content item(s) and determines a value of a performance metric for the topic based on this information. If the value is at least a threshold value and the online system receives content from an entity describing an item associated with the topic, the online system communicates a recommendation to the entity to create a content item describing the item and to add a tag associated with the item upon determining an opportunity to do so.