Meta Platforms, Inc.
INFORMATIVE ADVERTISEMENTS ON HOBBY AND STRONG INTERESTS FEATURE SPACE

Abstract:

Information for an advertising campaign is received that includes one or more advertisements for presentation to one or more users of an online system. A strong interest feature domain is generated for each user of the online system. A set of related items is obtained, wherein each item in the set is associated with an action conducted by the one or more users. It can be determined that a viewing user of the online system has interacted with at least one item in the set of related items, and the generated interest feature domain for the viewing user includes an interest feature domain specified in the advertising campaign. Responsive to the determination, an advertisement is selected for presentation to the viewing user.