Meta Platforms, Inc.
Building Customized User Profiles Based on Conversational Data

Abstract:

In one embodiment, a method includes accessing a plurality of content objects associated with a first user from an online social network, accessing a baseline profile, wherein the baseline profile is based on ontology data from one or more information graphs, accessing conversational data associated with the first user, determining one or more subjects associated with the first user based on the plurality of content objects and conversational data associated with the first user, and generating a customized user profile for the first user based on the baseline profile, wherein the user profile comprises one or more confidence scores associated with the respective one or more subjects associated with the first user, wherein the one or more confidence scores are calculated based on the plurality of content objects associated with the first user and the conversational data associated with the first user.