Meta Platforms, Inc.
Online Content Delivery Based on Information from Social Networks

Abstract:

In one embodiment, a social-networking system identifies a first plurality of users of the online social network, wherein the first plurality of users each share one or more user attributes, accesses, from a tracking database, tracking information of online activities of the first plurality of users with respect to a plurality of content objects, each content object having an associated stored value, calculates, for each content object, a first probability of interaction with the content object by the first plurality of users based on the accessed tracking information, calculates, for each content object, an expected value based on the associated stored value and the first probability of interaction, and sends, to a client device of a first user of the first plurality of users, one or more of the content objects based on the calculated expected values.