monday.com Ltd.
SYSTEM AND METHOD FOR GENERATING TARGETED ADS BASED ON USER GENERATED CONTENT

Abstract:

A system and method for generating advertisements based on matching user metadata, including: associating a user generated content (UGC) with creator metadata and content metadata, wherein at least a portion of the UGC is generated by a first user associated with the creator metadata, wherein the creator metadata is based on information received from a user device of the creator and content metadata is based on the UGC; generating an advertisement based on the creator metadata and the content metadata; accessing user metadata associated with a second user; generating a match score between the user metadata and the creator metadata; matching between the user metadata and the creator metadata when the match score exceeds a predetermined threshold; and causing the generated advertisement to be displayed on a matching second user device associated with the second user.