Marin Software Incorporated
Private Computation of Multi-Touch Attribution

Abstract:

A plurality of anonymized publisher-user identifiers are received at a processor, and a plurality of anonymized advertiser-user identifiers are received from an advertiser at the processor. Without de-anonymizing any publisher-user identifiers in the received plurality of publisher-user identifiers and any advertiser-user identifiers in the received plurality of advertiser-user identifiers, the processor obliviously computes an intersection among the received publisher-user identifiers and the received ad-user identifiers to create an intersection set containing a plurality of advertiser-user identifiers matched with publisher-user identifiers.