MicroStrategy Incorporated
CONTEXT-BASED CUSTOMIZATION USING SEMANTIC GRAPH DATA

Abstract:

Methods, systems, and apparatus, including computer programs encoded on computer-readable storage media, for context-based customization using semantic graph data. In some implementations, semantic graph data indicating objects and relationships among the objects is stored. Usage data is generated to indicate (i) levels of usage of the objects and (ii) contexts in which the objects are used. A query is received that is associated with a user and that includes data indicating a context of the user. Customized weights for connections among the objects is determined based on (i) the levels of usage indicated by the usage data and (ii) scores indicating a degree of similarity among the contexts indicated by the usage data and the context of the user. A response to the query is provided based on the customized weights for the connections among the objects indicated by the semantic graph data.