MicroStrategy Incorporated
SYSTEMS AND METHODS FOR DISPLAYING CONTEXTUALLY RELEVANT LINKS

Abstract:

Methods, systems, and apparatus, including computer programs stored on computer-readable media, for providing contextually relevant database content and display contextually relevant links. Techniques are described for monitoring conditions of a computing device and detecting when database content is relevant to a current context of the computing device. In some implementations, a first computing device is monitored to detect actions of the first computing device that involve calendar data for a user. In response, a determination that text corresponding to the calendar appointment includes a term associated with a particular entity is made. Data for a user information card including information related to the particular entity is obtained. The first computing device is then caused to display the user information card or an interactive control configured to initiate display of the user information card with a link element that launches an application or a web page.