NCR Corporation
Integration of Retail Services with Search Engine

Abstract:

Dynamic and Customized web pages provided by a search engine to link to a retailer's online site are redirected to an integration platform when activated within a browser from search results of a user search. The integration platform segments the web pages into a plurality of sub links that when detected from the activation, which resulted in the browser redirection to the integration platform, cause specific retailer services to be accessed by the integration platform and customized information and services provided to the user within the browser.