NCR Corporation
DYNAMIC POPULATION ADJUSTMENTS FOR A GROUP

Abstract:

An initial small group of customers are randomly selected for participation in a campaign associated with a promotion. Transactions of the group are monitored for a redemption of the promotion. A redeeming member's transaction is modeled and mapped into a multidimensional space and transactions for customers not included in the group are modeled and mapped into the space. A neighborhood of the redeeming member and select ones of the customers not included in the group are detected as emerging from the space. Most similar customers to the redeeming member are determined from the neighborhood and a preconfigured number of the most similar customers are selected for inclusion within the group for the campaign. This process continues until a goal of the campaign is reached or the campaign is ended.