NCR Corporation
LINKING A PHYSICAL ITEM TO A VIRTUAL ITEM

Abstract:

Disclosed are systems and methods for mapping a virtual shopper to a physical shopper. The systems and methods may include receiving, at a backend system, unidentified customer data including information about an unidentified customer. Customer identity data including identifying information about the customer may be received from the customer. An authentication token may be generated that links the unidentified customer data to the customer identity data.