Nasdaq, Inc.
Computer-implemented systems and methods for intelligently retrieving, analyzing, and synthesizing data from databases

Abstract:

A computer extracts from contact records that each include a contact identifier, a group identifier for each group with which the contact has had an interaction, and interaction information that indicates a number of interactions and a timing of a most recent interaction. The contact data records are processed to generate a contact profile record for each contact including group metric values and a corresponding value for each group metric value based on an interaction history of groups the contact has interacted with. A set of contact profile records is stored in interaction analytics databases. The computer generates group profile records for groups that include metric values associated with the group and an interaction history. They are compared with at least thousands of the contact profile records to calculate group-contact compatibility factors. A compatibility parameter is generated and communicated for each of at least thousands of contacts based on the group-contact compatibility parameters.