Cloudflare, Inc.
Q3 2020 Earnings Call Transcript

Published: 5 Nov 2020

[Operator:]

Ladies and gentlemen, thank you for standing by. And welcome to the Cloudflare Q3, 2020 Earnings Call. At this time, all participants are in a listen-only mode. After the speakers' presentation there will be a question-and-answer session. Please be advised that today's conference is being recorded. I would now like to hand the conference over to your speaker today, Jayson Noland, Head of Investor Relations. Thank you. Please go ahead.

[Jayson Noland:]

Thank you, for joining us to discuss Cloudflare’s financial results for the third quarter 2020. With me on the call, we have Matthew Prince, Co-Founder and CEO; Michelle Zatlyn, Co-Founder and COO; and Thomas Seifert, CFO. By now, everyone should have access to our earnings announcement. This announcement as well as our supplemental financial information may be found on our Investor Relations website.

[Matthew Prince:]

Thank you, Jason. We had an exceptional quarter. In Q3, we crossed a number of significant milestones. First, we blew through $100 million in quarterly revenue, achieving $114 million, up 54% year-over-year. We crossed 100,000 paying customers ending the quarter with just shy of 101,000. For large customers in the quarter, we added nearly 100, 99 precisely and now has 736 spending more than $100,000 per year with us. These large customers accounted for 47% of our total revenue in Q3, and we anticipate they will make up more than half of our revenue going forward.

[Thomas Seifert:]

Thank you, Matthew, and thanks again to everyone for joining us. As Matthew mentioned, we delivered another outstanding quarter where we exceeded the high end of our guidance, and with that topline beat carrying through to our strong operating margin and another quarter of positive operating cash flow generation. Total revenue for the third quarter were 54% year-over-year to $114.2 million. The growth in revenue was driven by new logo acquisition as well as expansion within our existing customer base. Included in our Q3 revenue is a one-time catch up of $1.9 million related to a customer renewal. Excluding this, non-recurring revenue our year-over-year revenue growth would have been 52%. From a geographic perspective, we saw strong performance domestically and internationally, with particular strengths in the U.S. and EMEA both increasing 58% year-over-year. The U.S. represented 52% of revenue, while our international business represented 48% of revenue, and increased 31% year-over-year. Turning to our customer metrics, we exited the quarter with more than 3.2 million total free and paying customers, representing an increase of 40% year-over-year. In Q3, we achieved an exciting milestone of over 100,000 paying customers adding roughly 4800 sequentially. We also had another record quarter of large customer additions, which we define as paying customers with greater than $100,000 in annualized revenue, adding roughly 100 large customers sequentially and 285 large customers year-over-year. We ended the quarter with 736 large customers representing an increase of 63% year-over-year, with particular strengths in North America. We've shown 60% plus year-over-year large customer growth every quarter since the first quarter of 2018, with large customers now approaching almost half of our total revenue. Similar to our disclosure last quarter, roughly half of the 736 large customers have been on the platform for less than one year and the other half for more than one year. Our third quarter dollar base metric tension was 116%, which increased 100 basis points sequentially and decreased 500 basis points year-over-year. We saw acceleration in topline revenue growth this quarter, driven by both existing customers as well as new customers who have been on the platform for less than a year. Overall expansion from large enterprise customers was again strong this quarter, with six of our top 10 deals in terms of new ACBs coming from existing accounts. We expect D&R to trend flat to up going forward with teams as a potential tailwind for expansion opportunities. Third quarter gross margin was 77.3%, representing an increase of 50 basis points sequentially, and the decrease of 160 basis points year-over-year, which is in line with the expectations we shared last quarter in our long-term target of 75% to 77%. Turning to operating expenses, we remain focused on building a long-term business with a sustainable growth while improving the operating leverage in our business. Third quarter operating expenses as a percentage of revenue decreased 5% sequentially, and 22% year-over-year to 81%. We had another strong hiring quarter, increasing our headcount by 42% year-over-year, and bringing our total number of employees to 1,697 in the end of the quarter. Sales and marketing expenses were $51.2 million for the quarter, representing an increase of 8% sequentially, and 26% year-over-year. Sales and marketing as the percentage of revenue decreased to 45% from 48% last quarter, and 55% in the same quarter last year. Research and development expenses were $23.5 million in the quarter, representing an increase of 11% sequentially, and 17% year-over-year. R&D as a percentage of revenue remain flat sequentially, and decreased 21% from 27% in the same quarter last year. General and administrative expenses were $18 million for the quarter, representing an increase of 3% sequentially and 14% year-over-year. G&A as a percentage of revenue was 16%, representing a decrease of 2% sequentially, and 6% year-over-year. Scaling our business efficiently remains a top priority and we continue to see acceleration in operating leverage in the third quarter. The operating margins improving over 2,000 basis points year-over-year, and 550 basis points sequentially. Operating loss was $4.5 million, compared to $18.1 million in the same period last year. We've been hiring aggressively and expect to continue to invest behind the success we see in topline revenue. Net loss in the quarter was $5.7 million, or net loss per share of $0.02. Our effective tax rate for Q3 was negative 22%. Turning to the balance sheet, we ended the third quarter with $1.1 billion in cash, cash equivalents and available for sale securities. Free cash flow was negative $17.9 million, or 16% of revenue, compared to negative $33.6 million or 45% of revenue in the same period last year. Operating cash flow was positive $2 million in the third quarter or 1.7% of revenue, which decreased $2 million sequentially and increased $19.8 million year-over-year. Q3 operating cash flow was held by an increase in cash profitability, while offset by our annual D&O insurance payment, as well as changes in working capital. Our DSOs trended down slightly quarter-over-quarter and remains well within the historical range. Q3 network CapEx was 11% of revenue, and we expect it to trend down as a percent of revenue in the fourth quarter. Before moving to guidance for the fourth quarter and full year, I would like to provide another update on the COVID-related impacts and the associated provisions we shared last quarter. You may recall, in our first quarter earnings call we disclosed the customers highly affected by COVID-related challenges, particularly those the macro sensitive industries such as transportation, hospitality and retail represented 8% of our business. In Q2 and Q3, this cohort was 7% of total revenue. We are pleased to see these customers facing COVID-related challenges turn to us as Cloudflare plays a critical role for them, as they accelerate their digital transformation plans. We also disclosed last quarter that we saw customer concessions come in well below the $2 million headwind we anticipated, trending down during the quarter to historical levels. This trend remained consistent in the third quarter with both concessions and bad debt coming in below expectations. We repeat to observe another strong quarter of new ACV growth, increasing average customer spend, and high sales productivity. In Q3, we observed an acceleration in remaining performance obligations RPO, which was $342 million, representing an increase of 25% sequentially, and 81% year-over-year. A multiyear partnership agreement of $50 million contributed to the growth in RPO this quarter. So, it's not expected to materially contribute to revenue until 2021. Excluding this large partnership agreement, we saw 73% year-over-year RPO growth. Again, we had a great quarter. Our results demonstrate the resiliency and differentiation of our business model, which emphasizes customer diversity with no customer representing more than 5% of revenue, strong visibility and predictability with a vast majority of our revenue build upfront on a subscription basis, and multiple vectors of growth fueled by the massive scale and efficiency of our global cloud network. Given the momentum we are seeing, the ability of our model and our differentiation from competitors, we remain confident in the continued growth of our business, and as such, are pleased to raise guidance for both the quarter and full year. For the fourth quarter, we expect revenue in the range of $117.5 million to $118.5 million, representing an increase of 40% to 41% year-over-year. We expect operating loss in the range of $10 million to $9 million. And we expect net loss per share in the range of $0.04 to $0.03, assuming approximately 304 million common shares outstanding. We expect an effective tax rate of negative 13%. For the full year 2020, we expect revenue in the range of $422.5 million to $423.5 million, representing an increase of 47% to 48% year-over-year. We expect operating loss for the full year in the range of $38 million to $37 million. We expect net loss per share over the period in the range of $0.13 to $0.12, assuming approximately $300 million common shares outstanding. We expect an effective tax rate for 2020 of negative 12.4%. We'd also like to inform you that we will be hosting a Virtual Investor Day on February 12, 2021, where we look forward to providing a deep dive into our products and our platform. In addition, we'll also be providing an update on our financial progress and targets for fiscal 2021. In closing, I again want to thank our employees for delivering these great results and for the continued dedication to our customers and global community. And with that, I'd like to open it up for questions. Operator, please poll for question.

[Operator:]

Certainly. Your first question comes from Phil Winslow with Wells Fargo. Your line is open.

[Phil Winslow:]

Hey, thanks guys for taking my question, and congratulations on really just a great quarter. And thank you for all the work that you do in securing our elections. Now a lot of numbers are really impressive this quarter, but large deals and really their contribution to revenue jumped out to us. Now in the past your team has talked about how four products was really often the tipping point customers to lead to higher net expansion rates and lower churn. Can you give us some more color in terms of the drivers of existing, but even newer customers that you mentioned consolidating more functions on a Cloudflare, driving these larger deals? And then just have one follow-up to that.

[Matthew Prince:]

Yes. Phil, thanks for the question. I think that our traditional products that are kind of the tip of the spear continue to be case. So we saw a large number of companies that were coming under cyber-attack in Q3, that would turn to us. Originally, there's been our DDoS mitigation products. Increasingly, we're putting entire networks behind us using our Magic Transit product. And that has been extremely well received. I think the new addition to that which is really driving more and more initial interest to people coming to us for what we call our Cloudflare Teams product. So that's our access and gateway product. Pardon the pun but that has turned into a gateway for us to get more large customers onboard. And I think the thing that has surprised us over the course of the last nine months, as we really have been talking with those initial customers, and getting feedback is how much club those products that existed before the teams products, really actually dovetail nicely with the rest of the teams products. And so we're seeing a lot of times where someone will come to us for say, Cloudflare access and gateway, but then realize that they need a web application firewall, DDoS mitigation, and that's really been a differentiator for us versus a lot of the other zero trust vendors that are in the market.

[Phil Winslow:]

Great. It actually leads me to my follow-up, because in terms of just more services being available, as you mentioned, Cloudflare launch Cloudflare One, in October, it's really a culmination of a couple years or the individual component releases. Can you touch on just the early feedback you're getting from customers and projects? And how in particular you're positioning Cloudflare one versus competitors in the secure access service edge market that maybe have four proxies, but not reverse proxies or might have security abilities for networking and so on?

[Matthew Prince:]

Yes. I think that we've always seen the vision for Cloudflare as building the future of the enterprise network. It's why when we take our symbol we didn't pick Cloudflare, we picked NET, because we think that we are the future of the network. And the individual products are really coming together. And we allow companies to adopt just the portions that makes sense for them. But what we realized is that the kaleidoscope of all of our different products, and the picture that they form together really is a compelling value proposition. And I think what differentiates us then is, first of all, the ease of use across all of those different products. Secondly, the unified control plane where you're not having to go to a number of different vendors. And finally that it can be significantly cost effective. And that last piece has been a big driver as CIOs and CTOs are looking to consolidate vendors, looking to simplify their deployment and looking to solve some of the budgeting problems they have. And we were there to help them with those issues.

[Phil Winslow:]

Great. Thanks, guys and congrats again.

[Operator:]

Your next question comes from Sterling Auty with JPMorgan. Your line is open.

[Sterling Auty:]

Yes, thanks. Hi, guys. Matthew, I guess, I would just focus over to workers and ask whether you've seen any change in terms of the percentage of new customers coming in that are taking workers? And what kind of penetration into the existing base you are starting to see with the platform?

[Matthew Prince:]

Yes. We're tracking very carefully that developer engagement of workers as a whole. And the fact that we hit 27,000 developers, that's not people who've created accounts, but that's actually written code and deployed it across our network. So they really have some skin in the game. And that's been a real involvement. Across our customers as we sign the percentage that adopt workers are holding pretty steady, around 20% of new customers coming onboard on a contracted basis are adopting the workers platform. As we've talked about before, we think that there is really kind of a short, medium and long-term opportunity for workers. The short-term opportunity that makes all of our existing products, the most programmable and configurable version in the market. So the most programmable firewall, the most programmable zero trust solution, the most programmable load balancer, that's what workers really delivers. And that's where the bulk of the sort of new customers are coming from. The medium-term solution is that it is a platform that allows our own team to innovate as quickly as we have. So all Cloudflare for teams was built using the workers platform. And we really think that the best development platform, the first best customer of those platforms is the company that builds them themselves. And that's the role that we're following. And the long-term opportunity, which, frankly, as I see that more and more sophisticated applications are being written and we gave a number of examples on the call. But what I'm really excited about is how the sort of large financial institution, healthcare organization, consumer applications that are existing on a global basis. Those companies with really sophisticated compute needs aren't cheap, increasingly seeing workers as a platform that they can do something with that they really can't do on any other platform. So we've been really happy with it. Again, I think it's going to be sort of a short, medium and long-term opportunity, but the long-term keeps getting closer-and-closer every day.

[Sterling Auty:]

That makes a lot of sense. Thank you.

[Operator:]

Your next question comes from the line of Brent Thill with Jefferies. Your line is open.

[Brent Thill:]

Good afternoon. Matthew on the $10 million transaction, I'm curious if you could just provide a little more high level color on what's happening there? How much opportunities left? And anything else you can give to fill in a great transaction for you guys. And then for Thomas, just a couple of questions on the guide. Good acceleration this quarter, but you're obviously guiding to a decel in Q4, I realized you have a tougher comp in Q4 from last year. But anything to keep in mind, given the deceleration Q3 to Q4 in terms of the year-over-year perspective just to put in perspective. Thank you.

[Matthew Prince:]

I'm glad you asked me the easy question and Thomas the hard question. So thank you for that. So the $10 million customers Brent, as I mentioned a customer with us since 2016. I think the thing that we see over and over again, is that not only organizations but individuals that fall in love with us for our pay as you go and even our free products often will then bring us to work. And that has allowed us to very quickly build a very loyal fan base in almost every IT organization in the world. And it really differentiates us. That customer is using us for a number of our web performance as well as our security products. They tend to be our older products, the products around DDoS mitigation WAF, and others. They're increasingly looking at adopting other products across their platform, including bot management and maybe even our Cloudflare for teams products. So, I think that we have been able to grow with them. We have become a key part of their network. We are able to continue, there are a number of different ways we can continue to expand their relationship with that customer. And I think that while this is the first of our $10 million customers, they're, we think that with anyone who's a Fortune 500 company, there's an opportunity for us to have a similar level of penetration.

[Thomas Seifert:]

Coming back for guidance, I think a couple of points to make. First of all, we are pleased to be able to raise our guidance, again, both for the quarter as well as for the year. A couple of things are coming together, the keen growth rate for the third quarter was 52%. And we look at Q4 with a really difficult compare, growing 51% year-over-year in the fourth quarter of last year. And we are still in the middle of the COVID crisis with maybe a second wave hitting, so there is also uncertainty in the market on how this is going to affect macro factors. So, I think what you see is prudent guidance that shows confidence in the business model, keeps the tough compare in mind, and let's not forget this gets us to a growth rate for the year of 47% to 48%.

[Brent Thill:]

Thank you.

[Operator:]

Your next question comes from James Fish with Piper Sandler. Your line is open.

[James Fish:]

Hey, guys, thanks for the question. Great quarter. One question we're getting is, as you guys look to move hot market and really get into some of these like Fortune 500 customers, how do you guys feel about the need for additional sales capacity and more direct reps that we traditionally know Cloudflare for being able to just go direct via the website, for example? Or what kind of a low touch model. So, I guess, how do you feel about your sales capacity and need for additional support?

[Matthew Prince:]

Yes, I appreciate the questions. So, I think that we have a very diversified go-to-market strategy. We are able to sign people up on a come in put in your credit card. But as we said in previous calls and it's continue to be the case, on this. In Q3, that is a smaller and smaller percentage of our revenue. And today it is well under 20% of revenue. And I think it has as we've written about in our founders letter and the F1 and the updated founders letter that we wrote before, being able to serve everyone and being able to build relationships with those individuals and those developers that can sign-up for their own account, even though it doesn't account for a substantial portion of our revenue, it has driven a lot of marketing benefits and it gives us a really strong relationship and a really developer love, which helps us when we're trying to win those large customers. In terms of sales capacity, we continue to move up market. We support customers. We don't believe that you can do what we do without having a sales team. And so we started with an inside sales team, early on in Cloudflare’s history. We now increasingly have a direct sales team with experienced sales leaders that have come from other enterprise companies that have really been able to thrive over time. And I think one of the people who's been very helpful in this is Mark Anderson on our Board, who obviously came from a number of great enterprise sales organization. That's what has allowed us to continue to scale. So, we have great sales capacity. We've been hiring. One of the things has been amazing is that during this time, when a lot of people have pulled back hiring, we've actually stepped on the gas, and the caliber of the team as a whole and in particular, the caliber of the team that we're being able to attract in our field sales organization, really, I think is you're going to look back and say, wow, there was an incredible opportunity that they had during this particular time, and they took advantage of it.

[James Fish:]

Got it. That's helpful. And then Matthew, a lot of product announcements over the last few months with things like browser isolation, and we go down the list. But, what's next? I mean, where do you see the Cloudflare platform as next app for handling? Could we see something on identity, for example?

[Matthew Prince:]

I think that our thought on identity has been that we really think partnering is the right place. Companies have largely made their best on what their identity management. Companies are going to be and so we're working with great companies like Okta, PingIdentity, Microsoft, in order to integrate their existing identity solutions. One of the things though, that we think its powerful and that we're hearing from customers, is that they often tend not to have one identity provider, they might have their contractors using one provider and their internal employees using another. And that could either be just because the complexity of running a business, it could be because of M&A activity. But what's powerful about the Cloudflare for teams product, and especially our access and gateway product, is that they can really rationalize the complexity of those various identity providers and say, you can mix and match of the plus Microsoft Active Directory, plus what might be a more consumer facing identity provider for contractors like a LinkedIn or a GitHub, and use one control plane provided by Cloudflare in order to deliver that. So I think that's an area, I think it's unlikely that we will go into directly. I think it's an area we're much more likely to partner in, but I think it is a way that we can help simplify the complex setup that a number of people have.

[James Fish:]

Got it. Congrats again.

[Matthew Prince:]

Thanks.

[Operator:]

Your next question comes from Matt Hedberg with RBC capital markets. Your line is open.

[Matt Hedberg:]

Hey, guys, thanks for taking my questions. I'll offer my congrats as well. I wanted to ask about Cloudflare One again. It certainly strikes us as a good opportunity, not only in your enterprise, but also sort of the midsize opportunity of the market. But I guess in particular, the enterprise is what really interests me, and it was great to hear you call it the pharmaceutical company. When you think about this platform, I was wondering, if you can give us more color on how it's priced, be it bundle all at cart? And what sort of ROI does a customer like that pharmaceutical company see when they standardize on One?

[Matthew Prince:]

Yes. So, Matt, I appreciate it. We're really excited about Cloudflare One, and I think it is an emerging area for us. So when we published a few weeks ago, what was effectively the schematic for what we think of as the enterprise's the future. It really resonated with the market and a number of people, reached out to it. But it was conversations with customers that got us there. And we had traditionally thought of kind of Cloudflare for teams, and a lot of our other infrastructure products as being separate. But in retrospect it's kind of one of those forehead slapping moments where you realize that, these things go together like and HERSHEY'S Chocolate and the Marshmallow together creates this incredible thing which is better than the sum of its parts, it's more. And that gives us incredible opportunity for us to build something which really resonates with customers. Right now, we priced the various components of Cloudflare One individually, but one of the things that we think we're investigating is whether we can take what is effectively an architecture and turn it into a skew. And in that case, what we're investigating is there a way that we can bundle together a number of Cloudflare products, and sell them on just a per seat basis. And we think that that's really attractive on both ends of the market on one end and the low end of the market that allows us to get more of our features into start-ups, early stage companies, and really have them have the best possible architecture from early in their history. For larger companies, what we're seeing is that there's an opportunity for us both to help them rationalize a number of different vendors, and then hopefully, also allow us to grow with them. And so I think it's, it's a space to continue to watch, I don't think we know exactly how that's going to come together. But we do think that it is a real opportunity to both simplify the deployment of our customers, and help them have a very significant ROI with their deployment.

[Matt Hedberg:]

That's great. Makes a lot of sense. And then sort of the other big product, and it's been asked a couple times. But when we think about workers, how do you think about the size of that market? I know, it's a tough question. But when we think about alternatives there, when it comes to the speed of the Cloudflare network, it is quite unique. How do you think about just -- ultimately, I know, it's small today. But what is the monetization? What is the TAM opportunity there longer-term?

[Matthew Prince:]

We've really resisted, when we put together any TAM forecasts or anything else we've resisted. We've resisted kind of calling out what that is, because I think it's tough to say. Maybe this is a little bit heretical. But, I actually think that if the only advantage of workers is it's a little bit faster that the TAM is not that big. And while, I understand that there's a lot of excitement around edge computing, and Gartner will throw out a really large number. If you actually talk to developers, their priorities making something a little bit faster is sort of the last in their sort of hierarchy of needs. Whereas they have other things around ease of use, more affordability and reliability. The opportunity that I think is the biggest one, which I mentioned in the prepared remarks, is really around, how can we help companies with what is an increasingly regulatory compliance situation. So, if you imagine in the future, that what the folks at TikTok are living through what Facebook is increasingly facing in Europe, that comes to every business that is operating on a global basis, where the data for their customers is required to be kept in market and process in market, then there really isn't another platform on the market that can provide that solution without cobbling together a bunch of things. And if in the future, you've got 100 different laws in 100 different countries, then you need a network that spans 100 different countries. And I think that that's the real opportunity for workers. It's early there. But when we look at our largest, most sophisticated customers, that's where they're saying, this is a real opportunity. This is where we want you to invest. And that's why our team is investing in that area.

[Matt Hedberg:]

Super exciting. Thanks, guys.

[Operator:]

Your next question comes from Keith Weiss with Morgan Stanley. Your line is open.

[Keith Weiss:]

Excellent. Thank you guys for taking the question. And really nice quarter, you guys really blew it out the water in this quarter. I kind of want to ask about that, you talked about really good conversion on the free Teams customers. But that didn't add a lot to revenues, because they converted pretty late in the quarter. So, two questions on that. If it wasn't the like the Teams conversion driving all the upside, can you help us with what it was it like anything you could point to? And what drove that upside? And then part two, what are those Teams contracts look like when you are converting, 75% a huge conversion rate? And are these guys signing on for a longer-term contract? Or is it just a small part of their business today and expected to grow over time?

[Matthew Prince:]

Yes. Keith, so let me take those in order. So, from the upside perspective, I think because of the nature of our business, where we're a subscription business, the seeds that a lot of this got planted early in the quarter and late in last quarter. And we just had a very, very strong growth across all of our various components of our business. I will say that as we tried to emphasize in the prepared remarks, the large customer segment, those customers that are over $100,000 and also those customers that are over $1 million, we're seeing more adoption from those customers. We're also seeing that we're getting more expansion from those large customers. And sometimes that expansion is actually coming so fast that it's happening within the year. And so it isn't yet reflected in our dollar base net retention numbers. So I think that, as I said, we hit on all cylinders here. And I'm really proud of the team, I think they did an incredible job delivering the quarter that we had, and it really was a team effort. And I don't think it was any one thing, but it was a combination of many different factors working out very well. On the teams side, I think those are typically annual contracts. We are in some cases signing longer-term contracts, but they are typically annual contracts. And we think that this is a newer product of having a little bit of flexibility to revisit pricing is makes sense, and it gives customers flexibility as well. And then it depends on various organizations. So some organizations are having very broad adoption across their entire team, someone like a Delivery Hero. That was a substantial adoption across their entire platform. Others are small businesses where they might adopt across the entire platform, but there aren't all that many seats. But because we've made the product so easy to use, we can service that into the market, we really don't have any competition at that part of the market. And then we sometimes see individual team, but what we've learned is that oftentimes when somebody adopts teams within an individual team, that that then spreads in an organization very well. And so we think it's actually the teams product is a real tailwind for our dollar based net retention. And it gives a very natural expansion motion over time for us, which is we think is really exciting.

[Keith Weiss:]

Excellent. That's super helpful. Thank you guys.

[Operator:]

Your next question comes from James Breen with William Blair. Your line is open.

[James Breen:]

Great. Thanks for taking the question. Just with respect to the new sales and some of the new customers, any particular products and you seem to be leading the pack in terms of the initial sale. And then of the customers, how broad is their take rate in terms of the products you offer? And I guess just geographically, any real focus U.S. international et cetera? Thanks.

[Matthew Prince:]

Sure, so I can start with those and then Thomas can add a little bit more color. So, I think our goal is to continuously be releasing new products so that the take rate on any given customer, even if they had adopted everything that we had yesterday, is we'll have new stuff for them tomorrow. And I think if you're not following our blog already, just the rate of innovation, the rate of the team has been able to continue to adapt and deliver products is really outstanding. And we're seeing that that is one of the many components that is driving our continued ability to grow and scale. It's really different on different customers in terms of what the take rate for the products are. But we do naturally see products that fit together fairly well. So the teams products fit very well with our DDoS and our web application firewall product. We're seeing a lot of interest over the last two quarters in our Magic Transit product, that tends to be a great again, tip of the spear product for us to come in with. But once somebody's entire network is behind us, that then allows us to approach them and talk about teams and some of the other products as well. So the journey into Cloudflare can come in many different directions. But we're really happy with again our ability to continue to innovate, continue to add to the platform and see the adoption of these new products by our existing customers.

[Thomas Seifert:]

From a from a new ACV perspective, particularly strong quarter in North America. From a revenue production perspective, strong in both North America and Europe up to 58% year-over-year. Strong across all verticals, no vertical really that stood out very even performance across industrial, healthcare and other verticals.

[James Breen:]

Great, thank you.

[Operator:]

Your next question comes from Gray Powell with BTIG. Your line is open.

[Gray Powell:]

Okay, great. Thank you very much for working me in and congratulations on the quarter. So I know you guys had a few questions on teams and access, and maybe I'll just throw in one more. How should we think about the typical uplift to an enterprise customers ARR when they go all in on Cloudflare access?

[Matthew Prince:]

Sure. So, access is priced on a per seat basis and there are various tiers of that pricing. And so, the dimensions will be how many employees do they have on their organization and then what tier of that cloud service are they adopting. And so that could be, as low as a few dollars per seat, it could be as high as tens of dollars per seat. And it depends on exactly what their deployment is. But we are now seeing six plus figure deals that are just for Cloudflare teams. And again, we think it has a natural expansion on two direction, both when customers grow and then also, when we convinced those customers to adopt a higher per seat tier.

[Gray Powell:]

Got it. Okay. And then I know you disclosed some numbers earlier this year. But did you have any updated stats on the total number of customers that had a free version of teams before Q3? And then I know you said 75% converted into quarters, so I'm just trying to figure out the raw number of customers that actually converted? And then can you give us any sense as to like, how big those customers are? They skew more small, mid or large enterprise?

[Matthew Prince:]

Yes, it was a couple thousand customers took us up on the free teams offer. Just to be 100% clear, we have also extended a free offer for small organizations and small team, which we which we plan to continue indefinitely. And we think that that's a really great gateway to get startups and smaller organizations onto the platform. So I think you were asking about the free offer that we made back in March, but there is this other free offer that will continue to expand over the long-term. In terms of the people that took us up on the free offer, it really was across the board. We mentioned a handful of what a relatively large organization that are part of this. There were much larger organizations as well, that came in through that funnel. I would say the majority would reflect what is sort of a typical distribution of sizes of companies. So we would have a lot of small businesses that are in that mix. But then a handful of Fortune 500 and very large customers as well.

[Gray Powell:]

Got it. That's helpful. Thank you very much.

[Jayson Noland:]

Mariana, can we take questions from one last analyst, please?

[Operator:]

Certainly. Your last question comes from the line of Amit Daryanani with Evercore. Your line is open.

[Amit Daryanani:]

Perfect. I'm glad I was able to squeeze in. I guess two for me. First one, I know we've talked about Cloudflare One a fair amount, but I was wondering if you could perhaps address, the topic on two fronts. One, the traction you see, is it SKUs more enterprise or SMB? And do they both like it for the same reason or different reasons? And then secondly in the instances where you're winning, where you're getting deployed, what exactly are you replacing? Or what other entity that you're replacing in the infrastructure there?

[Matthew Prince:]

Sure. So I think that actually somewhat opposite how we went to market with a lot of Cloudflare's other products. We're actually seeing for Cloudflare One and the products that make up Cloudflare One more interest in the larger enterprise segment first, and then we're trying to pull that down to small businesses. We don't see really any competition in the self service, pay as you go segment. And so we think that that's an area that we can really, help define what the standard is, and that that will be a fertile ground. But if we look at the people the organizations that are adopting Cloudflare One, if you look at the leads that were generated from that interest in it, it really has been the much larger end of the of the customer set, both in terms of new logos coming to us, as well as the people that we have been able to approach and upsell on as existing customers. In terms of who we replace. I think that fundamentally, the zero trust network architecture is a just different way of doing networking. In the past, the way that you would construct a corporate network is you would build a castle, build a moat around that castle, and you put all your secrets inside the castle, you'd make all your employees come to work in the castle. And then anyone that was they had to live outside the castle would cross over a drawbridge. Those drawbridges are VPN, the moat is a firewall, the next generation firewall types of companies, intrusion detection companies, data loss protection companies, typically, they were the folks that sold boxes that define that moat or allowed access to those drawbridges to get across it. As people are adopting a zero trust model, they need a different approach to it. And so what we see often is people will maybe leave some of that in place, but that they will migrate more and more applications to this new approach. And over time, the budget dollars that new approach is coming from -- comes from those budget dollars that you would otherwise be buying that VPN, that firewall, that next generation firewall, the intrusion detection system, the data loss prevention system. That's really the teams’ thesis. One, we extend also making sure that we have sort of a web application firewall component, and a DDoS mitigation component as well. And so that could either be boxes that people buy, or in some cases, it could be services provided by either the telecom or other companies that are sort of point cloud solution. Does that answer your question?

[Amit Daryanani:]

No, that is really helpful. And thank you very much. And I have to say, I appreciate the change of pace with some great hold music prior to the call. So thanks for that.

[Matthew Prince:]

Well, that was a really talented musician, guy named Jonah Cuddy. And he was accompanied by BB Stockwell. Jonah's a freshman at the Berkeley College of Music. I met him, in part because he's a proud Cloudflare shareholder. And we're excited to have him as a shareholder. And we've always really admired Shopify. They've been a great customer of ours for a long time. They've done this with Canadian bands and so it was great to convince the conference call folks to allow us to do it. So thanks for asking about it.

[Operator:]

There are no further questions at this time, I will now turn the call back over to the presenters.

[Matthew Prince:]

Thanks, everyone. And again, I really wanted to thank the Cloudflare for team. It's been a really tough last couple of weeks as we've been on pins and needles, making sure that the U.S. election went as smoothly as possible. I'm proud to have played a small part in ensuring that that was the case. And I'm really proud of our entire team for making that happen. So, thank you, and we'll see you back here in next quarter.

[Operator:]

Ladies and gentlemen, this concludes today's conference call. Thank you for participating. You may now disconnect.